Free download and read ebooks online Small Data - The Tiny Clues That Uncover Huge Trends by Martin Lindstrom full book PDF ePUB Audiobook. Download a free ebooks and kindle audiobook Small Data - The Tiny Clues That Uncover Huge Trends with ISBN id 9781250080684 full page with book summary. Martin Lindstrom book PDF ePUB of Small Data - The Tiny Clues That Uncover Huge Trends published by Macmillan in 2016-02-23. Small Data released with category Business & Economics with total 256 pages.
Small Data - The Tiny Clues That Uncover Huge Trends by Martin Lindstrom download book pdf epub
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"--
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“We are all in the gutter, but some of us are looking at the stars.” ― Oscar Wilde
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